Bridging the gap between business goals and human-centered design
92%
Increased conversion rates by 96% and user engagement for key clients through data-driven design systems and iterative testing.
71%
Spearheaded projects where 71% of products saw reduced support tickets and improved user onboarding via streamlined information architecture.
100%
Maintain a 100% record of WCAG 2.1 accessibility compliance on all products, ensuring inclusive and compliant digital experiences.
How I work
01
UX Strategy
Define user personas & journeys
Map information architecture
Align stakeholder objectives
Prioritize features based on value
02
UI Design
Creating visually compelling and highly functional interfaces that foster trust and ease of use.
Create moodboards & visual direction
Design high-fidelity UI screens
Follow atomic design principles
Ensure brand consistency & accessibility
03
Prototyping & Testing
Bringing ideas to life and validating them early through real user interactions and data.
Build interactive prototypes
Wireframing and Prototyping
Gather feedback from real users
Iterate based on findings
04
Handoff & Collaboration
Partnering with developers, product owners, and QA to ensure design integrity and successful delivery.
Define user personas & journeys
Map information architecture
Align stakeholder objectives
Prioritize features based on value
MY WORK
Featured Case Studies
MY Experience
Bridging the gap between complex logic and intuitive design.
Gallagher (GCOE) - Lead UX/UI Designer
Dec 2022 - Till Date | Pune (Hybrid)
Built a scalable design system and component library, cutting design-to-development time by 60% and standardizing quality across product teams.
Drove WCAG 2.1 accessibility compliance initiatives, boosting accessibility scores from 65% to 92% within 3 months.
Streamlined product launches by reducing design revision cycles 40% through comprehensive user testing.
Mentored and coached a team of 6 designers, standardizing workflows, improving delivery speed by 20%, and elevating collaboration with product and engineering teams.
Streamlined collaboration with product and engineering teams, reducing feedback cycles by 30%.
XYXX Apparels Private Limited - Sr. UX/UI Designer
March 2022 - Nov 2022 | Mumbai (Onsite)
Conversion Optimization: Redesigned the checkout flow, reducing cart abandonment by 15% and streamlining the multi-step payment process
Data-Driven Iteration: Utilized A/B testing and Heatmaps (Hotjar/Crazy Egg) to identify and remove friction points in the product discovery phase.
Design Systems & Strategy: Scaled an E-commerce design system, cutting handoff time by 30%. Led 10+ ideation workshops and competitive analyses to accelerate feature launches & drive solution-focused outcomes.
Product Personalization: Boosted AOV by 12% via dynamic recommendation modules. Collaborated cross-functionally to align design with business goals, reducing rework by 20%.
Live Pages Infotech Pvt. Ltd - Sr. UI & Product Designer
June 2019 - March 2022 | Mumbai (Onsite)
Innovative Prototyping & Design: Engineered interactive, user-centered designs (UCD) from conceptualization to delivery, producing high-fidelity prototypes and wireframes that defined the digital experience for premium D2C and enterprise brands.
Strategic Team Leadership: Spearheaded a cross-functional team of 6+ designers and developers, implementing standardized workflows that ensured the timely, high-quality completion of complex web and mobile projects.
Omni-Channel UCD Approach: Architected a robust user-centered design framework tailored for responsive web and mobile applications, prioritizing "Mobile-First" structures to optimize accessibility and user engagement across platforms.
Provided visually compelling and cohesive design solutions for multiple international projects, with a focus on usability, brand consistency, and user engagement.
I’ve had the privilege of collaborating with renowned brands, turning bold ideas into innovative, impactful designs.
